Mindful fashion: Tips for approaching sustainable brands

Fashion is one of the most polluting industries in the world, with the fast fashion industry alone producing about 10% of the world’s carbon emissions. The negative impact of fashion extends beyond the environmental aspect, including labor exploitation, unethical work conditions, and animal cruelty in the production process. As consumers, we hold a lot of power to create change by making mindful choices when it comes to what we wear. This is where the concept of mindful fashion comes into play.

Mindful fashion is not just about buying sustainable clothing and accessories; it is also about being mindful throughout the entire fashion consumption process, including deciding whether it’s necessary to buy something new, taking good care of clothes to prolong their lifespan, and disposing of old clothes responsibly.

One of the essential ways of practicing mindful fashion is through approaching sustainable brands. Sustainable brands prioritize ethical, social, and environmental considerations in the production process. Choosing to support these brands can have a significant impact on reducing the negative impact of the fashion industry while supporting companies that strive to make a positive difference.

1. Research and educate yourself

The first step in approaching sustainable fashion brands is to research and educate yourself on the most potent impact areas of the fashion industry. This includes diverting your attention from mainstream fast fashion brands and exploring sustainable alternatives. Consider researching sustainable materials, such as organic cotton, bamboo, and recycled polyester, as well as ethical labor practices and supply chain transparency.

With the rise of eco and ethical fashion blogs, social media, and e-commerce platforms, the process of researching sustainable fashion brands is easier than ever before. The Fashion Revolution is an excellent resource for information on ethical and sustainable fashion practices. They provide educational materials and a database of approved sustainable brands. You can also connect with influencers and bloggers who focus on sustainable fashion to gain insights and recommendations.

When doing your research, ensure that you explore the brand’s values, philosophy, and practices. Look beyond the marketing and explore the materials and manufacturing processes, considering the impact on people and the planet. There are organizations that provide certification to sustainable brands. For example, GOTS (Global Organic Textile Standard) is the world’s leading textile processing standard for organic fibers. Oeko-tex certification focuses on the evaluation of textile products and their manufacturing and environmental processes.

2. Consider the brand’s production process

Sustainable fashion brands prioritize transparency in their production and supply chains. When approaching these brands, ensure you inquire about their manufacturing processes. This includes the materials used in production, production location, labor conditions, and social impact. Consider asking the following questions:

• What materials are used in production?
• Where are the materials sourced from?
• How is the textile dyed or printed, and what impacts does this process have on the environment?
• Where are the products manufactured, and by whom?
• What are the labor conditions for employees?
• What social initiatives does the brand support?

If the brand is transparent in their production process, they will be willing to answer these questions in detail. If they are not forthcoming with the information, this may be a red flag, and further research is necessary.

3. Assess the quality and longevity of the products

Mindful fashion is not only about buying sustainably; it is also about buying quality items that will last a long time. Assessing the quality and longevity of products is an essential aspect of approaching sustainable fashion brands. Sustainable fashion brands are well known for producing high-quality items that can be worn for years to come.

When approaching sustainable brands, consider the following questions:

• What is the quality of the products?
• Are the materials durable and able to withstand daily wear and tear?
• Has the brand considered the durability of the design in terms of fashion trends and seasons?
• How does the brand promote the longevity of the product, e.g., by providing repair services or encouraging customers to care for the product appropriately?

If a brand places emphasis on the durability of their products, they are more likely to use high-quality materials and ethical production processes that ensure the product’s longevity.

4. Evaluate the price point

One of the most common misconceptions about sustainable fashion is that it is unaffordable. However, this is not always the case. Sustainable fashion brands offer a range of prices, with some even being more affordable than mainstream fast fashion brands.

When approaching sustainable fashion brands, evaluate the price point. Do not make assumptions about the brand’s affordability without researching first. Sustainable brands are transparent about their production costs and practices, and this is often reflected in the price point. It is essential to understand that quality products that are ethically made come at a cost, and it is worth investing in products that align with your values.

5. Keep an open mind and take it slowly

Approaching sustainable fashion brands can be an overwhelming experience, especially if you are new to the concept. It is crucial to keep an open mind and take the process slowly. Do not feel pressured to switch to sustainable fashion overnight; it is a process that takes time and patience.

Start by incorporating one or two sustainable pieces into your wardrobe at a time and gradually build from there. This method allows you to explore and research sustainable fashion brands that align with your values without breaking the bank.

Final thoughts

The fashion industry is evolving, and so is the concept of sustainable fashion. Sustainable fashion brands prioritizing environmental, social, and ethical considerations in their production and supply chains are disrupting the fashion industry’s traditional model. By embracing mindful fashion and making informed choices about the brands and products we support, we can reduce the industry’s negative impact while supporting a positive change. Remember that the process of approaching sustainable fashion brands is an ongoing one and requires patience, research, and education.

In conclusion, the following tips can assist in approaching sustainable fashion brands:

• Research and educate yourself
• Consider the brand’s production process
• Assess the quality and longevity of the products
• Evaluate the price point
• Keep an open mind and take it slowly.